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What Is Your Marketing Style?

How to address the audience from a problem angle?

 

Now the problem can be –

 

Time – Is your customer worried because a lot of time is wasted? 

 

Money – Is your customer wasting money because of the problem? 

 

Convenience – Is it inconvenient for your customer?

 

Scaling up – Is the customer stuck and not growing because of the problem?

 

Experience – Is the user experience bad and customer not happy?

 

There may be many other attributes to the problem too; you may add them as ad angles.

 

How to address the audience from a solution angle?.

 

Let’s explore how to address the audience from a solution angle. Now the solution can:

 

Save time/money –  get more time, save or make more money.

 

Automate Things – makes the process error-free and automated.

 

Give Better Lifestyle – makes you feel better.

 

Grow Business – helps you grow.

 

Give Happiness – makes you feel happy.


Overall, it fixes a problem.

How to address the audience from a fear angle?

 

Let’s explore how to address the audience from a fear angle. Now the fear can be:

 

The fear of vulnerability – health and security issue 

 

The fear of being left out – not doing what others are doing 

 

The fear of missing out on a great deal 

 

The emotional fear –  fear that someone will suffer if you don’t do this 

How to address the audience from a hope angle?

 

Let’s explore how to address the audience from a hope angle. Now the hope can be:

 

Expectation – better experience, better results 

 

Wish – for anything good, better, bigger  

 

 

Desire – to have something

 

Aspiration/ambition – to be something

 

Aim/goal – to achieve something 

How to address the audience with a short message?

 

Let’s explore how to address the audience with a short message.

Many marketers use KISS ( Keep it Short and Sweet), and few ways of doing it are:

 

SMR – Tell your audience about the Specific Measurable Result

 

Tangible benefit – Quantify the benefits, i.e. 50% off.

 

Urgency – Use the urgency so that they click on the CTA without much thinking, e.g. hurry, last 2 days

 

Scarcity – make it look exclusive and limited. 

 

Authority – show your brand authority. E.g. 5000 people have benefited, what are you waiting for? 

How to address the audience with a Long message?


Let’s explore how to address the audience with a long Message.


AIDA – Attention, Interest, Desire & Action works best.


Attention – start with a problem, ask a question, whose answer is yes! E.g. are you looking for more qualified leads?

 

Interest – show a solution, give the answer. E.g. by using x method you can get more curated leads.

 

Desire – show the benefit they can relate to – e.g. get 30% more conversion.

 

Action – give a strong call to action! -E.g. sign up

You may also like to read – How to plan your digital marketing strategy?

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