Ad Objective
Awareness – Make people aware of your products/services
- Branding
- Reach
Consideration – People show their opinion, reach out to you,
- Traffic
- Engagement
- App Install
- Lead Generation
- Video Views
- Messaging
Conversion – People show their opinion, reach out to you,
- Conversion
- Catalogue Sales
- Drive Traffic to Store
Placement
Feeds
Your ad will appear to people scrolling through their inbox, desktop or mobile newsfeed.
- Facebook Feed
- Instagram Feed
- Facebook Marketplace
- Facebook Suggested Video
- Facebook Right Column
- Messenger Inbox.
Stories
(Your full screen vertical ad) will appear in people’s stories.
- Facebook Stories.
- Instagram Stories
- Messenger Stories
In-Stream
Your ads will appear before, during or after video content.
- Facebook In-stream Videos
Messages
- Messenger Sponsored Messages
Contextual Spaces
- Facebook Instant Articles.
Apps and Sites
Your ads will appear in external apps and websites.
- Audience Network Native, Banner and Interstitial.
- Audience Network Rewarded Videos
- Audience Network In-stream Videos
Ads
- Setting up goals
- Before you run your ads
- Creating your audience – through buyers journey
- Creating your ads – some hacks
- Finding the right budget for your ad
- Optimizing your ads
- Understanding your pixels
- Remarketing
Setting up goals
Ask, read, research, and define
- Whom you want to reach
- What you want to show
- Different outcomes
-Tangible
-Intangible
- How long you want to do this
- Can you successfully convert the leads / queries
Before you run your ads
- Set up your page
- Check your landing page
- Maintain a healthy page content
- Don’t be pushy in your approach
- Customer first content
- Get more reviews/recommendations
- Set an auto responder (messenger)
- Check the primary call to action in your page
Creating your audiences
- Take them through buyer’s journey
–Awareness
–Consideration
–Decision
- Learn from previous results
- Learn from Google analytics
- Learn from Pixel Analytics
Creating your Ads
- Test Multiple Headlines first
- Multiple ad images
- Keep it simple
- Keep it idiot proof
- Target different ad angle for different audience set (not only ad copy or ad creative)
- Ad text, ad title, ad image, CTA, Ad description
- Some hack – description
Finding the right budget
Check
- Audience size
- Reach
- Conversion
Nurturing
- Optimizing your ads
- Nurturing your leads
–Reach again
–Engage them
- Understanding your pixels
- Remarketing