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Profitable Facebook Lead Funnel 7 Day Live Workshop. Registration Open For Batch 9 !!

Facebook Marketing for Solopreneurs

Whats so unique about solopreneurs?

  • Who is a Solopreneur?
  • Why do you need Facebook Marketing?
  • Lets see what Facebook can do for you?
  • Why you should do it yourself? Why not hire an agency?
  • What all you need before you do Facebook marketing?
  • A SOLOPRENEUR is a person who sets up and runs a business on their own.
  • How they are different from an entrepreneur or a freelancer?

Why Facebook?

  • Pin Point Targeting
  • Large Audience Base
  • Behavior Based Targeting
  • Return on Investment
  • Instant Result
  • Young and Active Members
  • Analyze Your Result
  • Flexibility
  • You can do it with little effort

What can you achieve with Facebook Marketing?

  • Branding
  • Reach
  • Awareness
  • Engagement
  • Conversion
  • Lead Generation
  • Conversion
  • Catalogue Sales
  • Event Promotion
  • Drive Traffic to Store

Nitty-gritty of Facebook Marketing

  • Setting up goals
  • Before you run your ads
  • Creating your audience – through buyers journey
  • Creating your ads – some hacks
  • Finding the right budget for your ad
  • Optimizing your ads
  • Nurturing your leads
  • Understanding your pixels
  • Remarketing

Setting up goals

  • Ask, read, research, and define

         –Whom you want to reach

         –What you want to show

         –Different outcomes

  • Tangible
  • Intangible

         –How long you want to do this

         –Can you successfully convert the leads / queries

Before you run your ads

  • Set up your page
  • Check your landing page
  • Maintain a healthy page content
  • Don’t be pushy in your approach
  • Customer first content
  • Get more reviews/recommendations
  • Set an auto responder (messenger)
  • Check the primary call to action in your page

Creating your audiences

  • Take them through buyers journey

          –Awareness

          –Consideration

          –Decision

  • Learn from previous results
  • Learn from Google analytics
  • Learn from Pixel Analytics

Creating your Ads

  • Test Multiple Headlines first
  • Multiple ad images
  • Keep it simple
  • Keep it idiot proof
  • Target different ad angle for different audience set (not only ad copy or ad creative)
  • Ad text, ad title, ad image, CTA, Ad description
  • Some hack – description

Finding the right budget

Check

  • Audience size
  • Reach
  • Conversion

Nurturing

  • Optimizing your ads
  • Nurturing your leads

          –Reach again

          –Engage them

  • Understanding your pixels
  • Re-marketing

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