Types of Audience-
Saved Audience
– based on
- Location
- Interest
- Language
- Connection
Custom Audience
-Use your sources
- Website traffic
- Customer list
- App activity
- Offline activity
-Use Facebook sources
- Video
- Instagram business profile
- Lead form
- Events
- Instant Experience
- Facebook Page
Look Alike Audience-
- from custom audience
- People similar to your audience
Case Studies-
- For a chartered accountancy firm
- For an event planner
- For a diagnostics center
- For a digital marketing company
- For an outbound travel agent
- For educational institution
Tips and Tricks
- Find Where your audience lies
- Mobile/desktop
- People living or travelling to
- Don’t guess age group
- Don’t guess at
- all Have multiple ad sets