Major reason why people don't buy a service or a product
- They don’t want
- They don’t have trust
- They don’t have buying power
- Trust is created from Branding, and Marketing is the key exercise to create trust.
How to build your brand
- Visibility
- Trust
- Inclination
- Perception / thought
Brand defines
- Pricing Touch points
- Pain points
- Brand story ( to connect to a tribe)
Why people buy
1000 People and thousand thought process, can you read their mind?
- Can you touch their emotion?
- Can you show a logic?
- Is their a rationale behind buying?
- Remove the fear of change
- Ability to think different, be different
- Social proof, you are not alone kind of feel
Your ad and key pointer
What is in it for me?
- Pain / pleasure point
- How you are different
- Urgency
- Definitive
- SMART
- Specific
- Measurable
- Achievable
- Realistic
- Time Bound
Types of Ad
- Reach
- Awareness
- Traffic
- Branding
- Lead
- Conversion
How are the result? How to use them?
- Followers
- Engaged users
- Leads
- Visitors
Lead nurturing
- Your leads are not buyers, they are prospects
- Each lead is different
- Key point to lead nurturing is having a conversation and understand them
- Lead scoring
- Lead segmentation
- Taking them through buyers journey
Buyers Journey
Lead Nurturing
Find the best way to reach them
- Whats app
- Call
- Ads
- Meeting in the person
Your approach, Selling and Helping
Are you selling or helping ?
- How do you approach?
- Are you confident?
- Do u have answers to their questions?
- Do you have a solution?
- Are you able to touch their emotion?
How to sell without selling
- Focus on branding over sales
- Use content as your leverage
- Inbound
- Referrals
- Give your audience a reason to like you
- Before and after transformation (progress)
- Get testimonials
- Comparing content
- PR activities
- Giveaways (sample package), (trail), (demo)