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How To Sell Without Selling?

Major reason why people don't buy a service or a product

  • They don’t want
  • They don’t have trust
  • They don’t have buying power
  • Trust is created from Branding, and Marketing is the key exercise to create trust.

How to build your brand

  • Visibility
  • Trust
  • Inclination
  • Perception / thought

Brand defines

  • Pricing Touch points
  • Pain points
  • Brand story ( to connect to a tribe)

Why people buy

1000 People and thousand thought process, can you read their mind?

  • Can you touch their emotion?
  • Can you show a logic?
  • Is their a rationale behind buying?
  • Remove the fear of change
  • Ability to think different, be different
  • Social proof, you are not alone kind of feel

Your ad and key pointer

What is in it for me?

  • Pain / pleasure point
  • How you are different
  • Urgency
  • Definitive
  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time Bound

Types of Ad

  • Reach
  • Awareness
  • Traffic 
  • Branding
  • Lead
  • Conversion

How are the result? How to use them?

  • Followers
  • Engaged users
  • Leads
  • Visitors

Lead nurturing

  • Your leads are not buyers, they are prospects
  • Each lead is different
  • Key point to lead nurturing is having a conversation and understand them
  • Lead scoring
  • Lead segmentation
  • Taking them through buyers journey

Buyers Journey

Lead Nurturing

Find the best way to reach them

  • Email
  • Whats app
  • Call
  • Ads
  • Meeting in the person

Your approach, Selling and Helping

Are you selling or helping ?

  • How do you approach?
  • Are you confident?
  • Do u have answers to their questions?
  • Do you have a solution?
  • Are you able to touch their emotion?

How to sell without selling

  • Focus on branding over sales
  • Use content as your leverage
  • Inbound
  • Referrals
  • Give your audience a reason to like you
  • Before and after transformation (progress)
  • Get testimonials
  • Comparing content
  • PR activities
  • Giveaways (sample package), (trail), (demo)

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