Whats so unique about solopreneurs?
- Who is a Solopreneur?
- Why do you need Facebook Marketing?
- Lets see what Facebook can do for you?
- Why you should do it yourself? Why not hire an agency?
- What all you need before you do Facebook marketing?
- A SOLOPRENEUR is a person who sets up and runs a business on their own.
- How they are different from an entrepreneur or a freelancer?
Why Facebook?
- Pin Point Targeting
- Large Audience Base
- Behavior Based Targeting
- Return on Investment
- Instant Result
- Young and Active Members
- Analyze Your Result
- Flexibility
- You can do it with little effort
What can you achieve with Facebook Marketing?
- Branding
- Reach
- Awareness
- Engagement
- Conversion
- Lead Generation
- Conversion
- Catalogue Sales
- Event Promotion
- Drive Traffic to Store
Nitty-gritty of Facebook Marketing
- Setting up goals
- Before you run your ads
- Creating your audience – through buyers journey
- Creating your ads – some hacks
- Finding the right budget for your ad
- Optimizing your ads
- Nurturing your leads
- Understanding your pixels
- Remarketing
Setting up goals
- Ask, read, research, and define
–Whom you want to reach
–What you want to show
–Different outcomes
- Tangible
- Intangible
–How long you want to do this
–Can you successfully convert the leads / queries
Before you run your ads
- Set up your page
- Check your landing page
- Maintain a healthy page content
- Don’t be pushy in your approach
- Customer first content
- Get more reviews/recommendations
- Set an auto responder (messenger)
- Check the primary call to action in your page
Creating your audiences
- Take them through buyers journey
–Awareness
–Consideration
–Decision
- Learn from previous results
- Learn from Google analytics
- Learn from Pixel Analytics
Creating your Ads
- Test Multiple Headlines first
- Multiple ad images
- Keep it simple
- Keep it idiot proof
- Target different ad angle for different audience set (not only ad copy or ad creative)
- Ad text, ad title, ad image, CTA, Ad description
- Some hack – description
Finding the right budget
Check
- Audience size
- Reach
- Conversion
Nurturing
- Optimizing your ads
- Nurturing your leads
–Reach again
–Engage them
- Understanding your pixels
- Re-marketing